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Webinar: Safe and Circular

The What: What materials should we use to create things? Circular design encourages us to rethink business models, how we make products, and to consider the system surrounding them, but we also need to think about the materials we use. Whether it’s improving the safety of users or ensuring that resources can be used again and again – it is clear that materials matter.

Not all materials are fit for a circular economy. Some contain chemicals that are hazardous for humans or the environment. Additives are often unintentionally used or used for performance reasons – such as colouring, flexibility, or durability – but there are ways to design them out. If you can choose materials that are safe and circular, you can build a better offering for your users, while ensuring that the products and services you create fit within a circular economy.

The Cradle to Cradle Products Innovation Institute and the Ellen MacArthur Foundation, together with design professionals, have collaborated to develop practical resources to assist you in making these choices and designing for a circular economy. Our goal is to help you as a designer make positive materials choices.

Join this upcoming webinar to hear from industry experts who will share their perspective on Safe & Circular Material Choices, and the role of design professionals in ensuring their work promotes a safe, circular economy.

The When: October 3rd, 2018 @ 15:30 BST (British Summer Time), 10:30 am EST  (Eastern Standard Time), 7:30 am PST (Pacific Standard Time)

The Where: Online

The Who: Design Professional, Entrepreneurs, Innovators, and concerned people.

The How: People everywhere are encouraged to participate in this webinar.

The Details: Speaker Line-up:

Joe Isles, Webinar Host, is the Editor in Chief of Circulate, the Ellen MacArthur Foundation’s source for thought-leadership, commentary, and case studies on the circular economy.

Charline Ducas – leads the development of C&A’s circular economy strategy, which includes sustainable materials and sustainable products, globally.

Mike Werner – is Google’s Lead for Safer Chemistry, where his mission is to eliminate toxic chemicals from consumer products and drive higher environmental performance and sustainability of product design. Mike recently co-authored a paper with the Ellen MacArthur Foundation on the role of safer chemistry.

Alysia Garmulewicz – is a founder and director of Materiom, an open platform for biomaterial recipes made from locally abundant ingredients and also an Associate Professor of the Circular Economy at Universidad de Santiago de Chile.


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